Many businesses may be on the receiving end of a voucher from the lovely people at Google, offering you £75 free when you spend £25 with the strapline “get your business to the top with Google Advertising” but is it really that simple? Will Google AdWords and Pay Per Click advertising really attract more potential [...]
Is blogging a pastime for people with too much time on their hands or is it an effective part of the marketing mix for their business? Should you do it because everyone else is doing it, or are you happy to let blogging pass you by as another online “fad”? Blogging is another part of [...]
What does your website say about your business? How important is it to you? Does it drive sales or is it merely an online brochure that people may visit once they have already met you? Knowing what you want out of your website and what you want it to do for your business is key [...]
Marketing is the primary way to make people aware of your products and services. If you are stuck on the various ways that you could or should use to market your business, here are 10 of them. Website Your website tells people who you are and the products and services that you are selling. It [...]