GRAPHIC DESIGN
Bang Anderson have set out a logical process for each and every graphic design project: The Brief, Research and Development, Design stage, and Production. It’s a bit like problem-solving, with flair. A good designer will help and guide a you as a client and give a positive direction, a bad designer will head off in that direction regardless of the client’s opinion.
Contact for a free Graphic Design Consultation
GRAPHIC DESIGN PROCESS
The Design Brief
We’ll set aside time to talk through with you the requirements of your project, timescale and budget considerations etc. This is a great time for Bang Anderson to find out as much information about you and your business as we can.
The more information that can be gathered at this stage, the more time will be saved later. Be prepared, some typical background information we might ask are are:
- Who are the companies main competitors?
- Does the company have a set of brand guidelines that should be followed?
- Who is your product/service aimed at?
- What type of message are you sending out? Exclusive? Cool? Informative?
Design Research and Development
Bang Anderson will ensure they spend some time reviewing the brief and background information. Our research will help us develop the brief and deepen our knowledge of your industry. This is a key part of the design process – if research and development is neglected this can create problems further down the line.
From this we’ll aim to find a successful and achievable direction to follow, we’ll guide you from here every step of the way. We’ll put this all together in a briefing document, which will layout the route, ideas and the results of our research for the company to review. Often this is competed before initial designs/concepts are produced. We find it’s useful to iron out any grey areas, before ploughing ahead.
Graphic Designing
Once all the research has been completed, the direction has been agreed there will be draft concepts and preliminary designs produced. The most successful design solutions will then be selected and be developed further in our office.
Once our designer is happy, the design concepts will be shown to you. We’ll talk you through the design process and explain the key design decisions and reasoning behind our suggestions. In this meeting you’ll be encouraged to give your opinion on the designs shown. The design will then be compared to the requirements as set out in the brief, to encourage rationalisation and thorough analysis.
The design will be amended in relation to feedback from the client if necessary, and amended artwork will then be sent to for you to approve.
Production
Production encompasses anything from organising the commercial printer, the developers/coders, or the publications to turn the design into the finished piece of work.
