BRANDING

Successful branding goes beyond a memorable logo, if it’s done correctly it should increase the value of a company, provide employees with direction and motivation, and make growing your customer base easier for your business. A brand in simple terms encompasses everyone’s perception of a company, from it’s customer service, market position, reputation, advertising, and logo.

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    How does building a brand add value to your business?

    Successful Branding Improves Recognition

    One of most important parts of your brand is your logo. Logo design is crucial because that beautiful, recognisable graphic should be on every piece of correspondence, marketing and advertising produced for your business. The key to a successful logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. It should always give the impression of professionalism.

    Strong Branding Generates Trust

    Strong branding builds credibility, trust and screams professionalism. Customers and clients are more likely to buy into a business that looks polished and legitimate. Emotional reactions and first impressions are hardwired into our brains, and most of the time those reactions are very real influencers – the exception being a business that has been recommended though word of mouth. Just think, if your business already has a great reputation–how strong branding could take your company to the next level.

    Branding Goes Hand-in-hand With Advertising

    Advertising often works more effectively with a slick brand. Both the medium chosen and demographic targeted for advertisements builds a brand–good brand positioning with a well designed look and feel is more likely to equal success. Too narrow an advertising focus, and a company could be “pigeon holed”, too broad a focus, and the company can fail to create a definition from competitors.

    Branding Inspires Employees

    Employees often need more than just a job—they need something to be proud of. When employees have a complete understanding of your company mission, they are more likely to feel pride, have loyalty and go the extra mile.

    Branding Generates New Customers

    Brilliant branding encourages referral business. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer. Customers can only refer you if you help them to remember you. The most profitable companies, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.

    Bang Anderson Branding Portfolio

    THE BANG VISION: 

    *mc=E2

     

    To apply this theory:

    a) Start with some jaw-dropping creative ideas, designed to seduce your customers
    b) Deliver those messages clearly, convincingly and consistently.
    c) Analyse the results and continually fine tune.

    For this you’ll need your very own marketing machine, designed and engineered to increase enquiries.

    * Marketing Communications = Enquiries (squared)