Is blogging a pastime for people with too much time on their hands or is it an effective part of the marketing mix for their business? Should you do it because everyone else is doing it, or are you happy to let blogging pass you by as another online “fad”?
Blogging is another part of the social media concept and primarily is a key to getting your online audience engaged with your company or brand. It allows you to connect on a more personal level with your clients and potential clients and offers them an opportunity to voice their opinions back to you.
Convinced or not convinced? Here are some more reasons to have a blog…
Blogging is seen as fresh content by Google, and we all know how much Google loves fresh content! The addition of new content to your website will help to improve your search engine ranking and drive traffic to your site. If you ensure that your blog is keyword rich, then you raise the probability of being found by users searching for your product or service.
A blog can help you to be seen as an expert in your field, the “go to” person for your service or product. People are constantly searching the internet for information and answers to questions, so if you’re providing that information, the you’re raising your profile with the online audience. Consumers, whether the general public or businesses, like to buy from people they “know” – a blog can create that connection and build rapport.
A blog gives you content for more than just your website. It can take the place of your e-mail newsletter or be incorporated as part of your e-mail broadcasts.
Blogs can also be fed out via your social media channels, driving more engagement and increasing the reach.
Blogging opens up opportunities for you to connect with other businesses that may work well alongside your brand or compliment the service you offer. You can offer guest blogging opportunities to allow them to add their voice to your blog, and hopefully be given a reciprocal opportunity.
Blogging can help you consolidate your own knowledge. Let’s be fair, we don’t all know everything about everything even within our own field so feeling the pressure to write an industry blog can lead to a fresh motivation to search out and digest relevant knowledge, which ultimately will be beneficial to you in your business.
We hope that this might have won you round? Content marketing is king at the moment and businesses need to rapidly develop the art of communicating with their customers and potential customers without the hard sell. Delivering information is at the heart of content marketing and this will ultimately lead to new business generation. Blogs are great for information sharing, so get involved!
We’re Bang Anderson and if you need any assistance with your branding, literature, website, advertising or promotions then you know where we are..