The Benefits of Advertising on Social Media?
It generates a quick Return on Investment (ROI) in comparison to some of the other forms of advertising
- Most channels require a significant lead-time to yield an ROI. For example, content marketing usually works best over time, after it has been able to generate backlinks and SEO.
- Some channels may deliver quick results but not consistently. For example, influencer marketing (this is where someone who a consumer trusts or idealises influences them to use your service or buy your product) it can earn you quick results in terms of sales for low effort (though often at a high cost). Unfortunately, those results are not sustained over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
- Some channels are consistent but time consuming to use. For example, AdWords can produce consistently good results for your brand, but it takes a while to master and earn specific placement to get there.
Social Media Advertising gives you the opportunity to have consistent sales coming in as soon as you begin to use it.
For modern ecommerce sites, the ability to immediately and consistently bring in new customers is incredibly important. The amount of global Social Ad spending doubled in 2017.
Bang Anderson can help you explore how YOU can drive consistent sales for your website through social media advertising.
We can build you a strategy and look at some of the most popular social platforms, provide some advanced tactics and tips for your campaigns. We can help you manage your multi-channel advertising without losing your mind.
Let’s get started, get in touch.