Lucas have been producing their bi-annual yearbook ‘FINISH’ (magazine) for many years. In 2017 they approached their strategic marketing agency, Built for Marketing with the brief give the publication more architectural, ‘high end magazine’ look and feel, to really standout in their highly competitive market place.
The project was awarded by BFM to Bang Anderson.
We worked though a selection of eye catching print finishes on the cover to enhance and reinforce the concept “Finishing Innovations and Brand New Perspectives”. Visually, we successfully put more than one case study image on the front cover by using building perspectives in a modern montage style. The Lucas Yearbook is used to build brand awareness in their market place and can be used as an impressive high-quality sales aid. The publication is partially financed by paid for advertising which was managed by the team at Built for Marketing.
- Advanced Print Finishes