We’ll set aside time to talk through with you the requirements of your project, timescale and budget considerations etc. This is a great time for Bang Anderson to find out as much information about you and your business as we can.
The more information that can be gathered at this stage, the more time will be saved later. Be prepared, some typical background information we might ask are are:
- Who are the companies main competitors?
- Does the company have a set of brand guidelines that should be followed?
- Who is your product/service aimed at?
- What type of message are you sending out? Exclusive? Cool? Informative?
Research and Development
Bang Anderson will ensure they spend some time reviewing the brief and background information. Our research will help us develop the brief and deepen our knowledge of your industry. This is a key part of the design process – if research and development is neglected this can create problems further down the line.
From this we’ll aim to find a successful and achievable direction to follow, we’ll guide you from here every step of the way. We’ll put this all together in a briefing document, which will layout the route, ideas and the results of our research for the company to review. Often this is competed before initial designs/concepts are produced. We find it’s useful to iron out any grey areas, before ploughing ahead.