1. Keep it simple
When planning an email marketing campaign, you should always, make it clear to the customer the reason for sending and what you expect them to do with the information. It is vital to keep the tone and design of the email relevant to your target market. Always give the impression of professionalism, but bear in mind you can still be quirky, fun and thought inducing when appropriate.
2. Be consistent
A strong brand builds credibility and trust through being consistent, reliable and interesting. If you can build expectations with your consumer and send at regular times they are more likely to engage with your brand (be careful not to bombard as this as we all know can be damaging to open rates and engagement levels). Punchy relevant subject lines, which avoid with key spam terms can help with open rates.
3. Keep your data healthy
There are many advantages to having a large database, one being that you would expect to reach more people with one emailer. The key thing to bear in mind is as you grow your client database, you should keep it healthy. This is important because having large numbers of non-openers and people who no longer engage with your brand is a waste of time and money. It can also damage your integrity with email clients and this directly affects your bounce rates.