DIGITAL MARKETING

Digital marketing is the promotion of products and services on a form of electronic media. It differs from traditional marketing in that it involves the use of multiple channels and methods which will enable a company to analyze the effectiveness of each marketing campaign.

GET IN TOUCH

DIGITAL MARKETING
Where do you start?

1. Get your online tools in order

Firstly, you need to decide your key online tools and your KPIs (key performance indicators).

  • Your website and branding
  • Email marketing
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Blog and news posts
  • Ebooks and online brochures
  • Infographics, videos and rich media
  • Interactive tools
  • Online coverage (PR, social media, and reviews)

2. Develop a solid strategy using a variety of tactics

  • Content Marketing

    Promotion of content to generate brand awareness, increase traffic growth, lead generation, and bring in customers.

  • Social Media Marketing

    Promote your brand and content on social media channels to improve brand awareness, drive traffic, and generate leads. Also a great place to implement some native advertising, place some content-led ads and feature them on a platform among other, non-paid content. It automatically increases their gravitas.

  • Email Marketing

    Email is often used to promote content, new products/services, news, discounts and events, it is used to direct people towards the website. This can be as complex or as simple as required.

  • Automated Marketing

    Many businesses have to automate repetitive tasks such as emails, texts, social media, and other website actions. These can produce great results and greatly reduce staff resources. Automation can be triggered by transactions, customer journey milestones, events or even news related.

  • Affiliate Marketing

    Advertising where you receive commission for promoting someone else’s products or services on your website, this can enhance your brand importance if you can team up with other strong brands in your area of business.

  • Search Engine Optimization (SEO)

    Optimizing your website to ‘rank’ higher in search engines, to increase organic traffic that your website receives.

  • Pay-Per-Click (PPC)

    Drive traffic to your website by paying every time your ad is clicked. The most well-known type of PPC is Google AdWords.

  • Online PR

    Online PR is online coverage with blogs, online publications and other content-based websites.

3. Push and pull marketing

So you’ve gathered your digital tools and agreed your strategy? Now you can add a final additional dimension, push or pull marketing. Are you going to push information to your customers  by continually sending them information or draw them to you by pulling them in with gifts and valuable insights. Push and pull marketing each has it’s benefits and we can talk you through these. It is most likely that you need a healthy balance of sending information out and then giving your business the competitive edge by pulling people to you with valuable incentives.

4. Stay on top of the competition

Once your strategy is up and running and you’ve seen some fantastic results, you can breathe a sigh of relief. But, don’t be lazy and don’t be fooled. In order to stay on top of your competition you need to continually measure and analyse your performance against your KPIs. You can do this by using analytics tools and reports to measure MOM and YOY performance. Don’t forget to test variables and stay up to date with the latest technology, fashion, trends and marketing tools. Take one step into the unknown and be known as an early adopter.

Project management

You will have an experienced account manager managing your project. They will endeavour to assist you and ensure the project runs smoothly and efficiently from start to finish. We have a small highly experienced team and as part of the deal where possible work will always be completed by our in house team.

Creative & Marketing Direction

The Bang Anderson team will strive to produce a brand suitable for your market, to achieve your business needs and ultimately designed to attract your consumer. We aim keep you involved every step of the way to ensure you understand how your brand needs to develop, evolve and to move your business forward. We don’t like to brag but—our team has bags of experience, between them they have worked with many top brands and in agencies around the world.

Bang Anderson at a glance

  • We are a close team
  • We are easy to get along with
  • We are passionate about what we do
  • Great at working to tight deadlines
  • Design led and results driven marketing
  • Support and guidance when you need it

Our cost

We are open and honest about our fees from the start, they are depend upon the scale and complexity of your website project. You can select to pay a one off project fee, or a monthly retainer charge to work with Bang Anderson for additional support. We are happy to become an ongoing design and marketing resource for your business, long after the project is complete. We will provide all the information you need, when we discuss your business requirements, or when we quote/pitch for your project.