1. Get your online tools in order
Firstly, you need to decide your key online tools and your KPIs (key performance indicators).
- Your website and branding
- Email marketing
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Blog and news posts
- Ebooks and online brochures
- Infographics, videos and rich media
- Interactive tools
- Online coverage (PR, social media, and reviews)
3. Push and pull marketing
So you’ve gathered your digital tools and agreed your strategy? Now you can add a final additional dimension, push or pull marketing. Are you going to push information to your customers by continually sending them information or draw them to you by pulling them in with gifts and valuable insights. Push and pull marketing each has it’s benefits and we can talk you through these. It is most likely that you need a healthy balance of sending information out and then giving your business the competitive edge by pulling people to you with valuable incentives.
4. Stay on top of the competition
Once your strategy is up and running and you’ve seen some fantastic results, you can breathe a sigh of relief. But, don’t be lazy and don’t be fooled. In order to stay on top of your competition you need to continually measure and analyse your performance against your KPIs. You can do this by using analytics tools and reports to measure MOM and YOY performance. Don’t forget to test variables and stay up to date with the latest technology, fashion, trends and marketing tools. Take one step into the unknown and be known as an early adopter.