Successful branding goes beyond a memorable logo, if it’s done correctly it should increase the value of a company, provide employees with direction and motivation, and make growing your customer base easier for your business. A brand in simple terms encompasses everyone’s perception of a company, from it’s customer service, market position, reputation, advertising, and logo.

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How does branding add value to your business?

1. Successful Branding Improves Recognition

One of most important parts of your brand is your logo. Logo design is crucial because that beautiful, recognisable graphic should be on every piece of correspondence, marketing and advertising produced for your business. The key to a successful logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. It should always give the impression of professionalism.

2. Strong Branding Generates Trust

Strong branding builds credibility, trust and screams professionalism. Customers and clients are more likely to buy into a business that looks polished and legitimate. Emotional reactions and first impressions are hardwired into our brains, and most of the time those reactions are very real influencers – the exception being a business that has been recommended though word of mouth. Just think, if your business already has a great reputation–how strong branding could take your company to the next level.

3. Branding Goes Hand-in-hand With Advertising

Advertising often works more effectively with a slick brand. Both the medium chosen and demographic targeted for advertisements builds a brand–good brand positioning with a well designed look and feel is more likely to equal success. Too narrow an advertising focus, and a company could be “pigeon holed”, too broad a focus, and the company can fail to create a definition from competitors.

4. Branding Inspires Employees

Employees often need more than just a job—they need something to be proud of. When employees have a complete understanding of your company mission, they are more likely to feel pride, have loyalty and go the extra mile.

5. Branding Generates New Customers

Brilliant branding encourages referral business. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer. Customers can only refer you if you help them to remember you. The most profitable companies, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.




To apply this theory:

a) Start with some jaw-dropping creative ideas, designed to seduce your customers
b) Deliver those messages clearly, convincingly and consistently.
c) Analyse the results and continually fine tune.

For this you’ll need your very own marketing machine, designed and engineered to increase enquiries.

* Marketing Communications = Enquiries (squared)

Project management

You will have an experienced account manager managing your project. They will endeavour to assist you and ensure the project runs smoothly and efficiently from start to finish. We have a small highly experienced team and as part of the deal where possible work will always be completed by our in house team.

Creative & Marketing Direction

The Bang Anderson team will strive to produce a brand suitable for your market, to achieve your business needs and ultimately designed to attract your consumer. We aim keep you involved every step of the way to ensure you understand how your brand needs to develop, evolve and to move your business forward. We don’t like to brag but—our team has bags of experience, between them they have worked with many top brands and in agencies around the world.

Bang Anderson at a glance

  • We are a close team
  • We are easy to get along with
  • We are passionate about what we do
  • Great at working to tight deadlines
  • Design led and results driven marketing
  • Support and guidance when you need it

Our cost

We are open and honest about our fees from the start, they are depend upon the scale and complexity of your branding project. You can select to pay a one off project fee, or a monthly retainer charge to work with Bang Anderson for additional support. We are happy to become an ongoing design and marketing resource for your business, long after the project is complete. We will provide all the information you need, when we discuss your business requirements, or when we quote/pitch for your project.