Marketing is the primary way to make people aware of your products and services. If you are stuck on the various ways that you could or should use to market your business, here are 10 of them.
Your website tells people who you are and the products and services that you are selling. It also lets people sign up for information and make purchases. To be successful in website marketing, you should ensure that you have a professional website, that presents the image that you want for your company in the marketplace. You should buy a personalized domain that is both relevant and findable. Also, if you are a small business, be sure to include an ’about us page’, which allows your potential customers to connect with you on a more personal, human level and get in touch with you and ask questions. Make sure that your content is relevant and succinct, keep it simple but informative.
Blogs provide a way to engage further with your online audience and can bring more traffic to your website. Google likes sites with content that is updated frequently and blogs are a perfect way to do this. Blogs offer fresh new information which is great for SEO. A blog is great for building credibility and further extends the opportunity to be seen as an expert in your field.
Explore Pay Per Click
Pay Per Click is a marketing platform where you promote your business through online advertising, primarily via Google. The ads are placed in relevant sites and searches hence exposing your business to many people who could be interested in your products or are searching for a product / service that matches the keywords you have chosen for your business. When people click on your ads, they are directed to your site. Since you pay only when your ads are clicked, this form of advertising can prove to be quite economical.
In this day and age, the majority of people want faster information. You can take advantage of this by using video to market your products. Using video allows you to deliver information faster to your marketplace and saves your potential customer from reading lengthy articles or e-mails, potentially losing interest mid way through. YouTube is now the second largest search engine, behind Google, clearly emphasising that the demand for video is on the increase and this is how potential clients maybe searching for information and services. With the advent of Vine and Instagram, its no longer even an area that needs a large budget and a professional team brought in – 6 second and 15 second videos shot on mobile devices can be effectively utilised as promotional methods.
Affiliate Marketing involves utilising other people market your products or services on your behalf. To compensate the marketers, you pay them a commission for every person they refer or for every sale that they make. The good thing about this type of marketing is that you only pay when your affiliate marketer refers someone or sells your product.
Almost everyone around the globe now has a social media account: be it Facebook, Twitter, LinkedIn, Pinterest or an account on the less well known social media platforms. You can take advantage of the huge number of social media followers by marketing your products and services on the various sites. Setting up a business page and using this as a platform to engage with your customers and potential customers, is an effective way of raising brand awareness and building up name recognition in your area. Sharing interesting content, articles, hints and tips ensures that you become seen as an expert in your field and attracts a wider and wider audience.
Radio is a conventional method of advertising that has been utilised by companies of all sizes for many years yet it remains an effective way of advertising. Radio attracts large audiences therefore your advert can potentially reach a huge segment of the population. However, radio advertising is expensive and does need to be run for substantial periods of time to ensure that your message gets out effectively.
This method requires just some time and it costs you nothing to list your business in many of the relevant online directories. All you need to do is to find the most relevant directories in your area or related to your industry and then go ahead and list your business there.
If you have a website or a blog, you can ask your online visitors to sign up for your email updates. Equally, you may have a list of e-mail addresses that you have built up whilst running your business. Once you have established permission to add these people to your e-mail marketing (a simple one off e-mail can do this) you can then use the email addresses to send regular updates to, promoting your company news, offers and helpful information. A regular e-mail broadcast ensures that you stay in your clients mind and assists in raising awareness of your business.
Although not as frequently utilised text messaging is another effective way of marketing your business. Just like in email marketing, you ask the your visitors and regular customers to subscribe to your updates using their mobile phone numbers. You can then use the phone numbers to send regular messages to your subscribers.
These are just a taste of the top 10 methods of marketing your business and over the coming months we will utilise our own blog to explore these ideas in more depth, with handy hits and tips for each marketing platform, helping you to maximise the opportunities available.
For any further assistance with your marketing and branding, please do get in touch with us, Bang Anderson, and we’d love to get together with you for a chat.